james coviello

james coviello

The Sartorialist Does Burberry, Disses Peter Som

>> Scott "The Sartoralist" Schuman has been racking up gigs — an ad campaign for Australia's SABA Denim, teaming with Adidas, not to mention that impending book — which he says "make it possible for me to go to fashion weeks in Milan, Paris, London, New York, Stockholm, Australia — but also to places like Peru, Laos, Tibet."

>> Scott "The Sartoralist" Schuman has been racking up gigs — an ad campaign for Australia's SABA Denim, teaming with Adidas, not to mention that impending book — which he says "make it possible for me to go to fashion weeks in Milan, Paris, London, New York, Stockholm, Australia — but also to places like Peru, Laos, Tibet."  But Schuman, who made a stop in Toronto last Wednesday before an undisclosed "commercial gig" for Burberry on Thursday, had some other wisdom to share with Canada's Globe and Mail.  

It's all about the brand.

"When I had my showroom in New York, that's what I was telling guys like Peter Som and James Coviello: 'You have to build your brand' – and they didn't listen. I started The Sartorialist in 2005. By late 2006, I had a serious brand. A brand that meant something."

And his girlfriend, Garance Dore.

"I'm pretty good at the sex. And pretty good at picture taking. That's about it. Garance is pretty happy. And the hotel-room neighbours are pretty pissed. You can write that; that's totally fine with me."

james coviello

A Hat For All Seasons

Winter garments in summer is a big topic in the fashion industry as of late.
Winter garments in summer is a big topic in the fashion industry as of late. We are crushing on shimmer nylons and have used Fall collections as the ultimate summer wardrobes so its no surprise that we continue to find ourselves enamored with community members that take this fascination as seriously as we do. Fashion is Spinach has fallen in love with hats even in this hot humid sticky months. She really enjoys tiny caps but we must say we are in love with really all kinds of hats and have been since we had the pleasure of shooting James Coviello's fall hats. Let's all hope that this trend catches on in a big way!
james coviello

Neo Rauch For James Coviello

People say that a collection should speak for itself, but we like to hear about the clothes just as much as we do see them.


People say that a collection should speak for itself, but we like to hear about the clothes just as much as we do see them. If a designer's inspiration is thoughtful, if their work is both creative and cognitive, it can bring to life an element of the collection that even the most poised model cannot conjure. The season, James Coviello was partly inspired by Neo Rauch, the German painter most often associated with Socialist Realism (this is not, Kundera territory). Rauch's work is highly narrative and, as Coviello mentions in our backstage interview, 'nostalgic'. Knowing Rauch a bit, and revisiting his paintings after the show, our appreciation for the collection deepened. The dynamic color combinations and theatrical accessories in Coviello's show, though lively on the runway, became prized-possession territory after the inspiration was revealed.


'Paranoia', oil on canvas painting by Neo Rauch, 2007